Amberger Straße 82
Tel.: +49 9181 5095-0
Fax. +49 9181 5095-200
We hereby inform you about the processing of your personal data and your rights under data
protection law per Art. 13 of the EU General Data Protection Regulation (GDPR).
The data controller responsible for the processing is
Simm Spielwaren GmbH
Wallersbacher Weg 2
91154 Roth, Germany
+49 (0) 9171 954-0
The company's data protection officer is
Projekt 29 GmbH & Co. KG
93047 Regensburg, Germany
Tel. +49 (0) 941-298-6930
We process the data collected in the process leading up to contracts, their subsequent fulfilment, on
the basis of your consents, or as part of a job application you submit to us, or because you work for
Such personal data includes:
Your master/contact data, including for customers such things as your first and last name, address,
contact details (email address, telephone number, fax), bank details.
For job applicants and employees, this data may include such things as your first and last name,
address, contact details (email address, telephone number, fax), date of birth, data from your CV and
reference letters, bank data, religious affiliation, or recordings of your likeness.
For business partners , this data may include such things as the name of your legal representative,
company name, commercial register number, VAT number, company number, address, contact
person's contact details (email address, telephone number, fax), bank details.
For visitors to our company, this data may include your name and signature.
For journalists, this data may include your first and last name, email address, and fax number.
For contest participants, this data may include your first and last name and email address.
In addition, we also process the following other personal data:
We process personal data in accordance with the provisions of the General Data Protection
Regulation (GDPR) and the 2018 Federal Data Protection Act (BDSG), each as amended:
You can object in total or for single activities to the use of your personal data for advertising
purposes at any time, without arising of further transmission costs than those according to the base
Under §7 para.3 of the Law prohibiting Unfair Competition, we are entitled to use the email address
you provided when signing the contract to advertise our own similar goods or services. You will
receive these product recommendations regardless of whether you have subscribed to a newsletter.
If you do not wish to receive such recommendations by e-mail from us, you may object to the use of
your address for this purpose at any time without incurring any costs other than the cost to transmit
your objection. Notice in text form is sufficient. Of course, every email always includes an
If we use a service provider for order processing, we are still responsible for protecting your data. All
of our processors are contractually obliged to treat your data confidentially and to process it only as
part of the services for which they have been hired. The processors we hire will receive your data if
they need the data to provide their services. These might include such service providers we require
to operate and secure our IT system as well as advertising and address publishers for our own
Your data will be processed in our customer database. The customer database supports enhancing
the quality of existing customer data (cleaning up duplicates, removing bad addresses/deceased
contacts, correcting addresses) and allows data to be supplemented with that from public sources.
In the event of a legal obligation or in the context of legal action, we may have to provide your data
to government authorities, the courts, and/or external auditors.
In addition, insurance companies, banks, credit bureaus, and service providers may be recipients of
your information for the purpose of contract initiation and fulfilment.
We will process your data until the business relationship is terminated or until any statutory
retention periods expire (such as those prescribed in HGB, AO, or the Working Hours Act (ArbZG)).
We will also retain said data until the end of any legal disputes for which the data is required as
Basically, we do not transmit any data to a third country. Such transmission will take place only on a
case-by-case basis and only if the recipient has been declared to have adequate protections in place
by the European Commission or the data can be otherwise protected through the use of standard
contractual clauses or appropriate guarantees or we otherwise have your express consent.
You have the right to information about and to correct, delete, or restrict the processing of your
stored data, a right to object to its processing, as well as a right to data portability, and a right to file
grievances in accordance with the requirements of data protection law.
The right to be informed:
You may request confirmation from us as to whether and to what extent we are processing you data.
Right of correction:
If we process your personal data that is incomplete or inaccurate, you may request that we correct
or complete it at any time.
Right to deletion
You may ask us to delete your personal data if we are processing it unlawfully or if the processing
interferes disproportionately with your legitimate protection interests. Please note that there may
be reasons that prevent immediate deletion, e.g. in the case of legally regulated storage obligations.
Regardless of your right to such deletion, we will immediately and completely erase your data, unless
there is a legal duty requiring its further retention.
Right to restrict processing
You may request that we restrict the processing of your data if
Right to data portability:
You have the right to receive from us the personal data that you have provided to us in a structured,
current, and machine-readable format, and you have the right to transmit this data to another data
controller without our interference, provided that
If technically feasible, you may require us to transfer your data directly to another data controller.
Right to object:
In the event that we are processing your data to safeguard legitimate interests, you can object to
such processing at any time for reasons arising from your particular situation; this also applies to
profiling based on these provisions. We will then no longer process your personal information unless
we can demonstrate compelling legitimate grounds for processing that outweigh your interests,
rights and freedoms, or the processing is intended to assert, exercise or defend legal claims. You
have the right to object to the processing of your personal data for direct marketing purposes
without stating a reason.
Right to file grievances:
If you believe that we are in breach of German or European data protection legislation when
processing your data, please contact us to clarify any questions. Of course, you also have the right to
contact the supervisory authority responsible for you, i.e. the respective State Office for Data
If you want to assert one of the mentioned rights against us, please contact our data protection
officer. In case of doubt, we may request additional information to confirm your identity.
The processing of your data is required to enter into or fulfil any contracts with us. If you do not
provide us with this data, we will generally have to refuse to enter into or fulfil any existing contracts
and would consequently be forced to terminate the same. However, you are not obliged to give your
consent to the processing of data that is not relevant or legally required for the fulfilment of the